Get a website

• Make your company look professional
• Showcase your products and services
• Advertise your company in search engines with Google
• Show your images and products in Google Images
• Give people access to business opening times, prices and contact details 24 hours a day
• Promote your business in innovative ways, using image, graphics, sound and video

 

Use social media

• Promote your business to potential customers and network with other businesses, for free
• Allow people to share, comment and review your products and services
• Keep people up-to-date with your business activity
• Create an online profile that is easy to find
• Join social groups and promote your business to a target market
• Use Pinterest to share images and products

Use business directories/networks

• Add your company to online directories such as Yell and Gumtree
• Add your business to other local directories

Use Linked-in

• Make your name, address, website and email address easily accessible
• Add your qualifications, showing your skills and experience
• Network with people and companies, helping to get your business recognized
• Add friends and get them to recommend you, helping to build your profile and reputation

 

Create an online shop

• Sell your products on ebay and bring people to your website from listings
• Create an attractive shop on Etsy, promoting your products to a target market

Create an email signature

• Create an interesting email signature to entice people to click through to your website
• Use a photo to display yourself as a person and not just a company
• Add contact details such as your phone number, email address and Facebook username
• Use your logo to extend brand identity to your email contacts

 

Send out a newsletter

• Create a newsletter using mailchimp or other free services
• Create a client email list (with permission)
• Send out deals, details of recent work, blog posts and interesting news
• Keep people interested in your work
• Remind old customers about your business
• Offer deals and promotions to previous customers

 

Create a blog

• Get the message out about recent activity and product promotion
• Connect your blog content with your website, keeping it up-to-date and fresh
• Bring more traffic to your website with title and key word links

Connect with other businesses

• Link your website to other businesses by adding links on their websites to your site
• Connect with businesses on social media, receive likes from them in return for your likes
• Ask businesses to recommend your business
• Ask businesses to review your company

Get on Google

• Get your business on Google, adding your business to the search engine
• Tag your images and photos, so they appear on Google Images
• Add your work location to Google Maps, so people can find your business address easily
• Connect with customers and businesses on Google+, so that people can comment, review and share information about your products and services